About Us
At SHB Media, we are wholly committed to championing sustainability within the hospitality
industry. As the driving force behind the Sustainable Hotel Buyer Network, our mission is
simple yet powerful: to empower hotel and venue buyers across the UK and Ireland to
identify and procure sustainable products and services at the best possible prices.
Our Purpose
We exist to bridge the gap between hospitality buyers and trusted, ESG‑aligned suppliers.
Whether your focus is reducing single‑use plastics, improving energy efficiency, sourcing ethical materials, or embracing a zero‑waste culture, SHB Media provides the tools, networks, and support to make sustainable procurement straightforward, effective, and financially beneficial.
We have several key partners such as Greengage (www.greengage.solutions), where we independently promote our suppliers to the ever-growing community of hotels and venues who want to start their ESG journeys to achieve industry certification such as Eco-Smart, EcoVadis or Green Key, ensuring sustainable products and solutions reach those who are committed to meaningful environmental change.
For Buyers
Complimentary Membership: Joining the network is entirely free for hotel and venue procurement professionals, giving you instant access to our extensive supplier directory and eco‑initiatives
Dedicated Account Management: Our experienced team supports you at every step—whether sourcing new suppliers, requesting multiple quotes, negotiating terms, or compiling ESG reports.
Efficient Quotation Platform: Submit a request for quotation and receive quotes from vetted suppliers in one centralised place—saving time and ensuring transparency.
Knowledge Sharing: Gain insights from regular webinars, Teams calls, and short videos led by sustainability experts, suppliers and peers who share practical, real‑world solutions.
Exclusive Programmes: Participate in product‑swap campaigns and plastic‑reduction schemes to support your sustainability goals while maximising impact.
If buy a product or services through us and you’re the next steps is to become ECOsmart certified we will introduce you to the Greengage sales teams will outline and give you a proposal on how to reach your sustainability objectives.
For Suppliers
Targeted Visibility: Showcase your sustainable products in our supplier directory, reaching the UK’s most proactive hospitality buyers.
Rigorous Vetting: All suppliers undergo a thorough vetting process including reference checks, audits, and product evaluation to ensure authenticity and quality.
Exclusive Offers: We encourage our suppliers to present network‑specific incentives, rebates or discounts, reinforcing value for our members.
Prompt Engagement: Being part of our network means timely responses to buyer queries and tender invitations.
Discount to do your own ECOsmart for business certification and discounts to Greengage 360 consulting and training services.
Our Values
Transparency & Trust: We commit to ethical practices. All suppliers are fully vetted and evaluated.
Value & Efficiency: Our centralised system and bulk‑buying power help buyers and suppliers achieve the most cost‑efficient solutions without compromising on quality or sustainability.
Collaboration & Impact: We believe in the power of collective effort. Our community‑orientated approach supports shared learning, innovation and measurable environmental progress.
Join Us
Whether you’re a buyer ready to reduce your environmental footprint or a supplier wanting to grow your business responsibly, SHB Media is your gateway to sustainable procurement in the hospitality sector.
Together, we’ll shape a greener, more transparent and better‑value future for hotels and venues across the UK.